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When you buy your car, you pay for it, but the price tag is a big part of the deal.

The American Conservatives, the right-leaning nonprofit group that launched in 2000 as the Washington Post’s conservative-leaning “news organization,” is now the largest conservative news organization in the United States, with more than 3 million daily readers and nearly 5 million monthly active readers.But its readership and readership-tracking software can’t measure every aspect of the site,